Italian business man Andrea Radrizzani purchased Leeds United football club In the Summer of 2017. Following the purchase of the club the new owner quickly re-purchased the famous old stadium Elland Road and immediately set about upgrading one of the best-known traditional stadiums in English football.
One of the key developments took place in the East Stand of the stadium with the Lord Harewood Suite and Chairman’s Suite combined to create a luxurious new facility. The exclusive pitch view restaurant formed a brand-new hospitality concept for Leeds United known as The Legends Club.
The idea behind the Legends Club was to allow guests to watch the games in the best possible setting alongside some of the most famous faces from the club’s Champions League era in a world class hospitality facility. Glazed partitioning was fundamental to the design of the lounge with modern, floor to ceiling glazing allowing guests optimum views out to the football pitch. The lounge would directly lead out to the corporate seating areas outside meaning new glazed doors need to allow for in and out access, a flush threshold, the option for modern screening and the ability to open up the lounge on warm days.
Fast forward to 2021 & following Leeds United’s promotion to the Premier League & the return of fans after the pandemic, a very similar brief to once again transform the fans matchday experience would see us provide even more products, but this time into the South stand of the stadium.
Having supplied products to other hospitality areas within the ground, Leeds United contacted us seeking our expertise again to install our bespoke products but this time for the new Legends Club.
After a showroom consultation we agreed that the ideal solution was our premium XP View bi-folding doors complete with hard wired, remote control operated integral blinds. The three areas within the lounge each span 6.4metres x 2.2metres high so without altering the structure of the stadium we installed the following products:
We also replaced the existing white fascia’s with our own bespoke pressings to ensure a cohesive look throughout the entire span of the lounge when viewed from the outside. To add even more of a wow factor, we led the designers away from choosing the products in white, instead choosing one of our exclusive Elite colours in Tempest which looks both striking and stunning whether sat within the lounge or in one of the different stands in the stadium.
The project has been a resounding success with the new lounge looking stunning and achieving its objective of offering a completely unique matchday and restaurant experience within Elland Road stadium.
The limited capacity of the Legends Club & the additional funds available to the club following promotion to the Premier League led Leeds United to apply similar principles to other hospitality areas within the stadium. Once again, the matchday experience has been transformed by using our bespoke products to improve all the corporate hospitality boxes in the South stand.
The existing PCVU windows were ripped out of every box within the stand, and all replaced with our folding windows in 7016 anthracite grey. Ideal for a commercial setting all the windows contain integral blinds in the same RAL colour allowing the boxes to be screened off for privacy at half time and pre & post-match. The windows look sleek & contemporary, but the true benefits are seen when the windows are fully opened instantly pumping the Elland Road atmosphere into the box & given the occupiers the very best of both worlds. A warm, comfy setting with a fantastic uninterrupted view of the game but with the full benefit of being housed with the fans to feel, enjoy, and add to the raucous atmosphere within Elland Road stadium.
Our bespoke bi-folding doors are of such premium quality that they’re ideal for commercial heavy usage such as this, and ideal for residential use. The key factors that made our bi-folding doors perfect for The Legends Club & the South Stand, mirror the many of the same requirements our clients have for their extensions, new-builds and renovations.
For more inspiration please explore our online project case studies or visit one of our showrooms.